Wednesday, 31 December 2014

7 Skills you need to be an excellent Business Development Manager



Business Development Managers are responsible for developing the business side of a company, identify arising business opportunities and build long term relationships with prospects in order to increase the company revenue and maximize profits.

Business developers help the company to become as successful as it can be, they rely on knowledge, theory and hands on experience to help businesses to grow, they evaluate the current performance of the business and find ways to help the business reach its full potential.

In a previous article 'Top Qualities to look for when hiring a Business Developer' we mentioned the qualities excellent business developers have, in this article we will discuss the key skills that any good business developer should have, those key skills are:

Communication & Interpersonal Skills 

A good business developer must have strong communication skills in order to communicate, present, assert and speak to all the different stakeholders involved, he must also be able to cold call prospects with confidence in order to be a successful business developer.

Collaboration Skills 

Business Development is not a one man show, it involves collaboration with multiple parties from inside and outside the company, therefore any good business developer should be able to build relationships, influence, manage conflicts and navigate through office politics in order to get things done.

Negotiation & Persuasion skills

This includes being tact and diplomatic at all times, achieving your set goals require that you are able to learn when to compromise and when to take a stand, in order to persuade your prospects to do what needs to be done, you will need to win their hearts, minds and trust.


Project Management Skills 

Good Business developers are in some way also project managers, they have to be able to plan and manage projects, manage the risks involved, calculate budgets, cost, time and teams working on ongoing projects.

Research & strategy

A Business Developer will need to have strong research and strategic analysis skills.

Computer Skills

This comes without thinking these days, any decent employee never the less a Business Development Manager must have high competency working with Microsoft Office, and even  CRM softwares is a must for this job.
 
Business Intelligence

Knowing all about your business services and products is essential, knowing everything about your competition will provide you with the leverage you need to surpass them, any respectful business develop will conduct the necessary competitive analysis needed to identify the company current position, and what competitive advantage the company have over them, therefore business developers must be able to collect the data they need in order to prepare an accurate analysis.

In addition to all of the above mentioned skills, exceptional Business Development Managers are always hungry for knowledge, they like to stay up to date with the latest economic matter in the industry, they are always organized and are used to working under constant pressure, there knowledge in Sales Management, Marketing, strategic management and business planning is a power they will use to grow your business, combined with the skills detailed above and the qualities described in this article 'Top Qualities to look for when hiring a Business Developer' you can rest assured that your business lies in good hands.

References:

http://www.myjobsearch.com/careers/business-development-manager.html
http://www.jobawareness.com/business-development-manager-job.asp
https://www.upcastsocial.com/public/sales-job-offering-de.pdf
http://washingtontechnology.com/articles/2009/08/31/insights-scheessele.aspx
http://participatoryartslearning.wordpress.com/generic-roles-within-an-organisational-structure/level-45-business-development-manager/

Thursday, 18 December 2014

How to develop your business presence online



How to develop your business presence online
Digital marketing have grown exponentially over the last few years, these days the majority of Big companies have already developed an online presence and tapped into social networking in one way or another, big companies can be found everywhere over the web, if your company is considering to get on the web as well and take part in the conversation, these are 6 ways you need to develop your online presence.
  1. Website: your company website must be centered on your users, researchers have found that 61% users will leave if they have a bad web experience therefore your website must be designed in a strategic manner with a clear call for action, Avoid the use of flash in your website and choose HTML5 for coding. 
  2. Social Networking: you need to determine the best social networks for your business, this highly depends on your target audience, networks like LinkedIn are good for B2B business, networks like Facebook and Twitter are better for B2C business, other platforms like Instagram and Pinterest are good too for B2C as well as E commerce, all your platforms must be designed in one integrated communication theme that also reflects on your offline activities, you want people to perceive you in a certain image and you do not want to risk being perceived as inconsistent. Be careful, once you go on social networks you are obligated to continue to produce content that adds value to your audience, if you stop generating content you may be perceived as weak or worse; a slacker, so sometimes not being in at all on social networks is much better than starting and stopping.
  3. YouTube: the most preferred search engine for many people, you should consider developing a few short 1-2 minute videos about your business, products, operations, projects and expertise that will further enhance your position within viewer’s mind, these videos are useful as they can be embedded on your website, they can be used in future training seminars, exhibitions or conferences as they convey a stronger message than any written word.
  4. Blogging: hiring bloggers to write articles and reviews about your products, services or solutions is one way to increase your brand presence and awareness over the web, blogs are a good way to generate content and channel traffic to your website, these articles can be shared with other business and news websites which will increase your reach further and allow word of mouth to spread among readers and their network.
  5. Search Engine Optimization SEO: Optimizing search engines to your advantage is a continuous process, it has now become well known to many that the majority of people will not check the second or third page on google, therefore you need to ensure that whenever someone within your target audience uses google, Bing, Yahoo or whatever search engine of preference searches for keywords that relates to your business, you are always there on the top of the search results page.
  6. Frequently asked Questions FAQ’s: More and more online users are no longer using Keywords when searching for a certain topic, life is too short and they require a quick answer, so they ask the question directly to the search engine, (e.g. what is the best car to drive in the Middle East? Which is better for hot climates a Mercedes or a Toyota? Etc.). This is where you should be to intercept, with a continuously updated FAQ’s page on your blog integrated with your website, you can be there whenever someone is asking the question related to your products or service to answer it, this would drive more traffic to your website and portray you as an expert reference to your followers and readers. 
The advantages of Web 2.0 will not be quick to gain, however on the long term it will help you build a strong image among your network.
Want to know more about Marketing? check out this article Why the 4E's of Marketing are replacing the old 4P’s? 
Do you know other ways to enhance Online presence? leave your comment below so we can share the knowledge.


Monday, 8 December 2014

Top Qualities to look for when hiring a Business Developer




Top Qualities to look for when hiring a Business Developer

Finding remarkable Business Development Professionals can be a hard task, although most recruiters look for employees with long experience in business development, they may not be the best candidates, they can be one of those employees who have 10 years of experience which consists of 1 year multiplied by 10, instead you should seek to hire based on qualities and traits plus experience; find candidates who are proactive, caring, possess leadership skills and can still be good followers, these are almost rare to find as only few people reach that level of professionalism at work.

In terms of education, almost any person regardless of the background can become a business developer, if you do a quick search over LinkedIn you will find that the most talented Business Development Professionals have an MBA degree, MBA graduates make excellent Business Developers as they understand how the business operates as a whole, they have knowledge in HR, Marketing, Accounting, Strategic Management, Project Management, Logistics, Business Planning and much more.

Not sure you know 'What does it mean to be a Business Developer?' click to find out.

Now here are the main qualities you should look for when you hire a Business Development Professional:

They are excellent communicators

As the business world is becoming increasingly service oriented; it would be nice if all the company employees were good communicators but for business developers it’s a must.
They are great communicators who can easily adapt to their audience, they build rapport quickly and they build up to their point straight so they do not waste the other person time.

They are always polite and diplomatic when making requests, they use straight forward language when they speak or write in order to avoid misunderstandings, they are patient when dealing with difficult personalities and know how to absorb the anger and frustration of the client, colleagues & managers, they are great listeners who don’t jump to conclusions or interrupt the other person while talking, they are highly persuasive and influential and they are constantly looking to improve their communication style.

They are caring and possess a high level of empathy

Great Business Developers always demonstrate interest in other people around, they are excellent in starting conversations and really interested in learning about from other people they engage, the recognize the contributions of other people around them and do not care to take credit for the jobs done.

Their ability to influence others comes from their high level of empathy; their ability to put themselves in other people shoes and see things from the other person perspective, this ability attracts people around them because they are always able to connect with other people around them on an emotional level. 

They are highly proactive and love taking initiative 

Regardless of the company size, a good business developer will not wait to be told what needs to be done and will always look to do what it takes to get things done.

When a certain project is at risk, they will know without being told because they always think ahead to be ready to jump into and save without being asked. 

Hiring a reactive person to do business development can be a vital mistake, a reactive employee will rarely take initiative, they prefer to stay in their comfort zone, they need to be micromanaged and told what needs to be done and how to do it, and they need to be closely monitored at all times.

On the other hand, a proactive person is the total opposite of that, they do not like to be micromanaged, they like to be told what needs to be done and they will go their own way to get it done, they do not like to be closely monitored and will often rebel if faced with a manager tries to micromanage and monitor them every step of the way.

Proactive business development employees are highly talented employees very often and are in high demand, retaining them at your company and keeping them away from recruiters eyes is hard so they need to be provided with a good compensation package that includes a good salary and commission system to keep them motivated, remember that once they receive an invitation for an interview they will most likely get a job offer so you should make sure you keep them happy at work by keeping them secured financially and as long as they get results, let them have their own way.

They drive change

Remarkable Business Developers are often different, they prefer to be unusual, some may view them as quirky and odd in a good way, they believe that you should not waste your time trying to fit in when you can always stand out.

Unusual sometimes can shake things around, make work more fun and even change certain traits of the common culture, they understand that change is often faced with resistance and they are never afraid to stretch the boundaries more, challenge the status quo in order to change it.

Knowing when to back off

Although different and unusual can be fun, when things get heated, a good business developer will know when to dial it down and be part of the group. 

They know when to take a stand and when to back off, when to stand out and when to conform, they always look to strike a balance between their individuality and their role as member of a team, this balance is hard to achieve but they constantly seek to reach. 

They are humble and passionate about what they love

Great Business Developers do not like to be complimented, and only offer genuine sincere compliments so they do not come across as fake, they find that having a strong ego distasteful, yet they are passionate about doing what they love and always look to develop themselves further to become better in what they do.

They speak up when others won’t

Some employees do not prefer to speak up in meetings, others hesitate to speak up in private, they lack the leadership skills to put themselves in the front and say what they really think.

During a recent training I had about a new product range we are developing, after the training the trainer told me “You asked a lot of questions during the training, some you asked me before and already know their answer!” I told him “I do know the answers but a lot of the others don’t, and when none of them asked these questions I thought it would help that they hear the answers from you”.

Remarkable Business Developers have an innate feel for the issues and concerns of those around them, they will often step up and raise important issues when others won’t.

They are not afraid to make mistakes and always willing to admit shortcomings

Great Business Developers are not arrogant know it all type of people, they understand their strengths and shortcomings, they are comfortable and not threatened about delegating others to fill up areas where they lack knowledge or the skills, they do not worry about making mistakes or failing a certain job, they understand that with every job there are risks and progress depends on taking an extra step forward, they know they will not be right the whole time and they will admit when they make a mistake.

For them; making mistake is part of the learning cycle, when things go wrong, they are always ready to take action to correct it and later on they will reflect and learn how to avoid such mistake in future.

Try- Fail- Learn- Improve- Repeat


They are creative and innovative

A good business developer follows a process, a great business developer improves the existing process, if a process does not exist they will take the initiative to create it, not because they are expected to, but because they can’t help it. 

Motivated by continuous learning and committed to continuous development

They love to be given opportunities to work on something new, constantly pushing their learning curve, they are hungry for knowledge and absorb new knowledge like a sponge. 

Great problem solvers 

They always try to be one step ahead of everyone else and anticipate potential problems, rather than worrying about the problem itself they focus on finding solutions, they can come up with unusual solutions because they always think outside the box.

They think positively and are highly constructive

During the interview, you should always look to identify if the candidate looks for the full or empty half of the glass, candidates who think in a positive manner are more likely to succeed at work than negative employees, the last thing you want is a negative business developer among your team, with time, his negativity will spread to others around like a disease and can lead to demotivating the team members.

If you are reading this and identified a negative business developer among your team or identified a negative employee among your staff, take my advice, let him go, he is probably better off somewhere else, if you cannot let him go, try to isolate him as much as possible from interacting with other team members, his negativity will spread to others around him like a disease.

The reason I used the term ‘Constructive’ after positive thinking is; sometimes positive thinking may imply wishful thinking and hoping, hope includes uncertainty, constructive on the other hand deals with uncertainty and removes it, constructive people know exactly what needs to be achieved, identify what needs to be done to make it happen, point out obstacles and challenges that needs to be addressed and take all necessary measures to get them out of the way, they never accept NO or I CAN'T as an answer and will knock on every door needed until they get things done.
 
Now that is the type of business developer who you want to be on your team.

All of these qualities of remarkable business developers are rarely found in one individual, but you should always be looking for them all. Do not trust CV when hiring because they can be tricky and deceiving, look for these traits in the interview phase instead, your business development team must comprise of people who possess these qualities or together the complete them.


What other qualities do you think a business developer should have? Let me know your thoughts in the comment box below.

Need more information about Business Development? Check out this article ‘What does it mean to be a Business Developer?!’


References
Schoultz, M. (2011) “10 Employee qualities we need to hire and develop” Digital Spark Marketing [Online] Available at: < Http://www.digitalsparkmarketing.com/employees/hire/employee-qualities/>